WeRoad acquires Swiss TravelTribe, its first deal in a plan to add €70M in revenue through M&A

WeRoad has acquired TravelTribe, a Swiss travel brand and community built around sport. Financial terms were not disclosed. It is the first deal in an M&A plan meant to add €70 million in revenue over the next three years.

TravelTribe was launched in 2024 by Francesco Lorenzo and Francesco Staccone and counts more than 1,600 members in Switzerland. It runs sports events in Zurich, ski weekends in the Swiss Alps and group trips abroad. Its brand, platform and community move into WeRoad, and Staccone joins to grow WeMeet, WeRoad's local events platform.

WeRoad, founded in 2017, has taken more than 300,000 travellers on group trips and raised a $58 million Series C led by Airbnb in May. Chief Strategy Officer Andrea Lamperini said M&A now becomes a key part of its expansion. Targets are group travel and event businesses with 2,000 to 40,000 participants a year.