Conta Azul acquires financial BPO platform PlayBPO
Conta Azul has acquired PlayBPO, a platform for firms that run outsourced financial management for small businesses.
Conta Azul has acquired PlayBPO, a platform for firms that run outsourced financial management for small businesses. Terms were not disclosed. PlayBPO keeps its brand and operates inside the Conta Azul ecosystem, with operations unchanged in the first stage of integration.
PlayBPO was founded in 2020 in Florianópolis by José Marques, its CEO, with Lázuli Mashal and Felipe Santos, who keep leading the business. More than 1,200 BPO firms use it to manage financial routines for over 15,000 small businesses.
Conta Azul, which serves more than 100,000 companies in Brazil, first invested in PlayBPO in December 2021 and has built integrations with it since. CEO Vinicius Roveda said the deal brings in technology that strengthens financial BPO work.