Sander Janca-Jensen
Podcast appearances as guest
From sales to payments with Sander Janca-Jensen (Episode 46)
In this episode, I sit down with Sander Janca-Jensen, CEO and co-founder of FlatPay Sander is the CEO and cofounder of Flatpay, the Danish fintech company building payments, point of sale and financial services for small
On the podcast
Sander worked in sales for about a decade, including field sales at Verisure in Denmark and Finland, before co-founding Flatpay with colleagues from the alarm industry.
Flatpay launched on 1 March 2022 to serve small and medium-sized merchants with simple payments pricing sold in person.
Flatpay has almost 2,000 employees across seven markets and a product and tech team of about 120.
Flatpay's management team of about 25 was hired entirely through networks and references, never job posts, and every country managing director has been promoted from within.
Flatpay sends about ten people from the company to open each new market; only the head of HR is hired locally at first.
Flatpay's field sales reps have a quota of 20 sales a month, and roughly two-thirds are still with the company after a year.
Flatpay has raised five rounds in about three and a half years, starting with a seed round led by SEED Capital.
Flatpay takes about 10% of the Danish market and 5–6% of the Italian market each year.
Flatpay was about to pass 100,000 merchants, up from around 70,000 at the start of the year, and expects about 200,000 by year-end.
An average Flatpay merchant processes about 200,000 euros a year, or about 20 billion euros in total annual volume.